Now Hiring - Local Sponsorship Account Manager in Fort Myers, FL

The Local Sponsorship Account Manager is a WGCU brand ambassador, strategically leveraging sales and marketing concepts and tools, to gain corporate support and network with C-suite executives of companies of all sizes, to invest in WGCU. This position is responsible for direct sales and develops revenue generating relations with local business agencies and non-profit leaders, and other local influencers. Assists in the development of sales strategies to drive revenue for WGCU to both philanthropic corporations, and to clients seeking return on investments. The Local Sponsorship Manager reports to the Associate General Manager of Business Partnerships and Corporate Investments.

WGCU is Southwest Florida’s source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region.

Florida Gulf Coast University is committed to establishing and maintaining an inclusive working and learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of the campus life reflect a diverse, multi-cultural, and international worldview.

At FGCU, we prohibit any form of racism, discrimination, intolerance, hate expressions, or disrespect. We are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, religious beliefs, abilities, ages, gender identities, sexual orientations, socio-economic status, cultural traditions, family statuses, and military backgrounds. FGCU strives to hire great people from a wide variety of backgrounds, not just because it is the right thing to do, but because it makes our university stronger. The University community recognizes the importance of a diverse and inclusive institution and holds these ideals as paramount for the current and future success of the institution.

We encourage individuals from diverse backgrounds to apply for this position as we believe that our university will grow and move forward through a commitment to equality for all.

• Responsible for direct sales efforts of WGCU services and promotions to local businesses and agencies.
• Develop marketing concepts in partnership with other departments that increase corporate investments and inspire increased membership support.
• Promote marketing and sponsorship opportunities on radio, TV, and digital channels. Identify and estimate monetary value of missed sales opportunities.
• Maximize revenue potential for all spots and special programming opportunities.
• Independently create new presentations and determine audience data on program services of WGCU, and their comparative value against commercial media channels.
• Prepares a local revenue operating budget and performs ongoing budget analysis. Prepares and provides reports to Associate General Manager and General Manager.
• Develop strategies to enhance nontraditional revenue opportunities.
• Execute trades to alleviate station-wide expenses.
• Oversees the work efforts of third-party sales vendors.
• Accurately forecast local account list and prospect variable and WGCU’s revenue potential using industry specific media software.
• Develop growth revenue by focusing on “conversion” targets from other media including radio, print, online and cable.

• Other job-related duties as assigned.
• May supervise or train other sales persons.

• Bachelor’s degree from an accredited institution in an appropriate area of specialization.
• Enter required licenses or certifications.
• Four years of professional full-time experience in media sales, corporate fundraising and event sponsorship.
• Expertise in digital sales, radio, TV, and event sponsorship required.
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.
• Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, PowerPoint, and Outlook) software.

• Knowledge of accounting, budgeting, finance and management principles, practices and procedures.
• Extensive knowledge of marketing and advertising tools. Knowledge of sales, marketing, traditional, and new media.
• Expert knowledge of Nielsen, Google Analytics Media Audit, Scarborough, Media Monitors or BIA, traffic software for radio, TV, and digital, Word, Excel and PowerPoint.
• Excellent interpersonal, verbal, and written communication skills.
• Excellent organizational skills and the ability to prioritize and complete simultaneous projects.
• Ability to influence at the most senior levels of an organization and work across functions, levels, and departments toward shared objectives.
• Ability to collaborate and work effectively within a diverse community and willing to contribute to a team effort.
• Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.
• Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.
• Ability to set the value for WGCU’s public service and audience at approximately 3x the commodities advertising market.
• Ability to use effective decision making and problem-solving techniques.
• Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
• Ability to maintain confidentiality and discretion at all times.
• Ability to exercise a high degree of independent judgement in the establishment, interpretation, application, and enforcement of all rules, regulations, and policies.
• Ability to effectively manage the work of others by providing information, guidance, and motivation.