Now Hiring - Sales Support and Audience Insight Manager in Fort Myers, FL

The Sales Support and Audience Insights Manager will support a sales staff on a day to day basis with data entry on several different platforms and will assist gathering and collecting research from several platforms. This position utilizes research and presentation tools to inform and advance the work of the fundraising and editorial teams based on audience data, revenue tools, local, and national trends. Responsible for analysis of raw data for radio, TV, and digital consumption of WGCU content to provide insights that position WGCU for a competitive advantage. Reports to the Associate General Manager of Business Partnerships and Corporate Investments.

WGCU is Southwest Florida’s source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region.

Florida Gulf Coast University is committed to establishing and maintaining an inclusive working and learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of the campus life reflect a diverse, multi-cultural, and international worldview.

At FGCU, we prohibit any form of racism, discrimination, intolerance, hate expressions, or disrespect. We are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, religious beliefs, abilities, ages, gender identities, sexual orientations, socio-economic status, cultural traditions, family statuses, and military backgrounds. FGCU strives to hire great people from a wide variety of backgrounds, not just because it is the right thing to do, but because it makes our university stronger. The University community recognizes the importance of a diverse and inclusive institution and holds these ideals as paramount for the current and future success of the institution.

We encourage individuals from diverse backgrounds to apply for this position as we believe that our university will grow and move forward through a commitment to equality for all.

• Enters data into several platforms and assists with the creation of proposals for sales. Responsible for monthly reporting on radio and TV ratings and digital analytics; including but not limited to local ratings and rankings, quantitative and qualitative demographic trends, website, social media and streaming analytics.
• Collects, summarizes, and/or analyzes data in preparation for generation of statistical and analytical reports and data driven decision making. Generates compelling and concise presentation decks for sales materials, programming meetings, fundraising and board presentations, and projects directed by various department heads and the General Manager.
• Develops, documents, and maintains processes and procedures for data quality and integrity.
• Utilizes specified statistical software to analyze and interpret research data, as appropriate to the individual position. Collaborates with the membership and development team for fundraising analysis.
• Collaborates with other departments to create and enforce data standards, definitions, coding and reporting practices. Coordinates with the traffic department for business analytics and scheduling of station promotional plans across fundraising and programming departments.
• Maintains appropriate records of research methods and results. Works with the sponsorship team when needed for CRM maintenance, order entry, invoices, reconciliation, market data and revenue projects.
• Consults with the digital department on segmentation and implementation of digital inventory across station initiatives, and scheduling campaigns.
• Analyzes programming, to include individual programs, dayparts, and channels; to track engagement levels of current programs, initiatives, or changes under consideration. Reports on audience delivery and spot placements for clients.
• Works under guidelines for statistical reporting, analysis, and predictions governed by unit procedures, processes, and manuals.

• Performs other job-related duties as assigned.
• Supports finance, traffic, and sales department to resolve client billing, order, spot and other discrepancies.
• May supervise or train sales persons.

• Bachelor’s degree from an accredited institution in an appropriate area of specialization.
• Two years of professional full-time experience in audience analytics, sales support, or work within programming and promotion departments.
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.
• Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access and Outlook).

• Four years of professional full-time experience in an appropriate area of specialization.

• Extensive knowledge of marketing, advertising, and programming tools.
• Expert knowledge of Nielsen, Google Analytics, Triton, Media Audit, Scarborough, Media Monitors. Knowledge of traffic software for radio, TV, and digital. Proficiency in Word, Excel and PowerPoint.
• Excellent interpersonal, verbal and written communication skills.
• Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
• Ability to influence at the most senior levels of an organization and work across functions, levels, and departments toward shared objectives.
• Ability to interact in a professional manner with a diverse group of staff, faculty, students and the community in a service-oriented environment.
• Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.
• Ability to effectively manage the work of others by providing information, guidance, and motivation.
• Ability to compile, organize, interpret, and communicate data and results in a concise format.
• Ability to think critically and make clear, well-reasoned and timely decisions.
• Ability to maintain confidentiality and discretion at all times.
• Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.
• Ability to exercise a high degree of independent judgement in the establishment, interpretation, application, and enforcement of all rules, regulations, and policies.