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Sales Manager in Springfield, IL


Atria Senior Living

Base Salary: At least $60,000
Total Comp: $60,000 to $80,000
Industry: Healthcare
Benefits: Yes
Customers: Medium
Car Allowance: No
Sales Cycle: Short
Travel: Only in Territory
Location: Illinois: Springfield


In the role of Sales Advisor, you will be responsible to achieve revenue goals through lead generation and conversion activities that include developing and maintaining relationships, partnering with General Managers and the community Occupancy Team, and cultivating a deep knowledge of the customer and the local market.

  • Lead Generation: generate, cultivate, and maintain external professional relationships with local influencers. Increase awareness, reputation, and knowledge of the community with key decision makers. Attain commitments to refer prospective residents from local influencers.
  • Partner with the General Manager and the Regional Director of Sales to develop and implement a strategic, rolling 90-day Sales and Marketing Plan.
  • Review and analyze available sales data for your community and your market and use this data to create SMART goals and action plans to achieve sales metrics.
  • Meet established targets for lead and lease conversion as defined on the Sales & Marketing business plan for your community. Work with paid referral partners, such as A Place for Mom, to develop and convert leads from referral and professional lead generation sources to confirmed move-ins. Respond to all potential leads with timely follow-up and ensure the CRM system is up-to- date.
  • Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
  • Work with the General Manager to facilitate training and continuous coaching for any community staff that may need to field an inquiry call or conduct a walk-in or scheduled tour. Engage the Community Occupancy team.
  • Make outbound sales calls to potential leads with the intention of scheduling a community visit and move the sales process forward.
  • Promote and facilitate on and off-site events that drive lead generation and community tours.
  • Manage the community marketing budget and maintain promotional branded material inventory for the community.
  • Collaborate with the General Manager to develop and maintain an effective internal referral program with residents.
  • Support the General Manager in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with Holiday standards.
  • Appropriately manage and update the CRM system to ensure detailed information is entered from all lead sources.
  • Effectively share business results and the story behind the numbers on monthly business reviews.
  • Negotiate incentives and terms of Rental Agreement with prospective residents and/or their families. Secure and complete each lease within the parameters of Holiday Retirement’s values and expectations.
  • Visit competitors on a regular cadence and maintain competitor playbook located within CRM to identify differentiators, areas of opportunity for your community, and local market competitive pricing structure.
  • Other duties as assigned.


  • Bachelor’s degree in related field or equivalent experience preferred.
  • At least 2 years of direct sales experience, with a proven track record of setting goals and achieving results in previous sales roles.
  • Skilled at creating relationships through various methods of communication including telephone, face to face, networking events, and on-site lead generation events.
  • Exceptional persuasive problem-solving skills
  • Demonstrated ability to work under pressure with high demands for results
  • Ability to travel within the community and local market to attend various events for the purpose of developing relationships and lead generation.
  • Proficient with customer/lead (CRM) tracking systems and Microsoft Office Suite