New Search Return To List

Channel Marketing Assistant Manager - Asian in City of Industry, CA


Lee Kum Kee (USA), Inc.

Base Salary: Yes (amount not posted)
Total Comp: $40,000 to $60,000
Industry: Food and Beverage
Benefits: Full
Customers: Medium
Car Allowance: Yes
Sales Cycle: Long
Travel: Only in Territory
Location: California: City of Industry



Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 200 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.



Plans, directs and coordinates the marketing of the company’s products and services to meet the company’s objectives in the US Asian Channel (retail, foodservice and industrial). 



  • Assists Senior Channel Marketing Manager to develop and execute marketing plans and programs (including trade programs), both short and long range, to ensure the profit growth and expansion of company products.
  • Assesses market competition by comparing the company's product to competitors' products.
  • Provides source data for product line communications by defining product marketing communication objectives.
  • Obtains product market share by working with sales director to develop product sales strategies.
  • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
  • Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and forecast.
  • Brings new products to market by analyzing proposed product requirements and product development programs.
  • Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
  • Determines product pricing and position by utilizing market research data. Reviews production and sales costs. Anticipates volume.
  • Prepares new product launch plan and timeline. Also presents the summary to internal and external parties
  • Works with sales team to plan and execute the new product launch plan and plan through the inventory by territory
  • Manages and implements marketing and trade marketing activities of the product launch and promotion
  • Tracks competitive performance, pricing and trends and present findings to team on a monthly basis
  • Manage, allocates and distributes aging products and samples
  • Performs other duties as assigned.



This job has no supervisory responsibilities. 



To perform this job successfully, an individual must be able to perform each essential function listed above.  The requirements listed below are representative of the knowledge, skills, and/or ability required for this position.  The physical demands and description of the work environment are also representative of those required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and meet the physical demands of the job.



This position requires a Bachelor's degree (B. A.) or two years of related experience and/or training; or equivalent combination of education and experience.  Computer literate in Microsoft Word, Excel and Powerpoint.  Successful candidate must be able to work as part of a team under high pressure with minimal supervision.  Ability to travel locally as needed.  Prior food industry experience and knowledge of SAP is a plus.   



The individual must possess excellent written and verbal communication and presentation skills in both English and Chinese.  The individual must have the ability to work independently in cross-functional teams to achieve goals. 



The individual must be able to apply mathematical concepts such as probabilities and statistical inference to forecast annual sales and budget. The individual must apply fractions, percentages, ratios, and proportions to practical situations.    



The individual must have the ability to define problems, apply concrete sales principles through data gathering and analysis, establish facts and draw valid conclusions.  The individual must be able to interpret an extensive variety of technical sales instructions in mathematical or diagram form and deal with a verity of abstract and concrete variables.



No specific certificates, licenses or registrations are required for this position.



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to use hands and fingers (computer keyboard use, cell phone use, office equipment use). Employee is required to stand, sit, kneel, and walk when performing this job (visits to customer sites, to users, traveling in vehicles).  Occasional lifting and/or moving up to 50 pounds may be necessary (moving products or samples).



The noise level in the work environment is light to moderate.  The position is often in an office setting, traveling or at customer/user sites (restaurants, wholesalers, distributors, etc.).  The position requires some travel – about 10% of the time this position is expected to be out of the office.


Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 300 employees. We are looking for the best and brightest talents to join our company and work together to bring the next level of success!