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Sales Director in Petaluma, CA

This job is no longer available from Moresco Distributing Company
Find similar jobs: Merchandise jobs near Petaluma, CA

Moresco Distributing Company

Base Salary: At least $80,000
Total Comp: $120,000 to $150,000
Industry: Merchandise
Benefits: Yes
Customers: Small
Car Allowance: No
Sales Cycle: Short
Travel: Only in Territory
Location: California:, Petaluma


We have a unique opportunity for an experienced, Sales Director with a proven track record in developing cohesive and highly-productive sales teams. You have the opportunity to expand the sales function of a successful company into new markets to achieve strategic business growth. We are positioning our company to grow from our current base of $20 million in annual revenues and looking for the right person to take us there.


  • Supervision of all sales personnel and sales activities.
  • Oversees hiring, training and firing of all sales department personnel.
  • Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals.
  • Recommends company sales revenue goals and works with CEO to finalize them.
  • Breaks down company revenue goal and assigns appropriate goals to sales department personnel to ensure attainment of company objectives.
  • Defines objectives for all employed and contracted sales personnel, and monitors adherence to those objectives on a continual basis.
  • Develops and maintains an effective and efficient department through continual training and motivation-based compensation programs.
  • Plans and conducts monthly department meetings to promote & ensure strong communication throughout the department and the Company.
  • Analyzes sales statistics to determine business growth potential.
  • Develops budgets for sales department and reports to CFO on variances.
  • Effectively-manages pipeline utilizing defined technologies and succeeds in improving close rate to a level agreed upon with senior management.
  • Directly manages implementation of new customers to ensure their smooth transition from their current supplier to the Company.
  • Coordinates sales operations with all other departments of the Company.
  • Provides Executive Team with accurate, timely reports as requested.
  • Directly manages all Special Programs associated with Sales, including but not limited to existing Cross-Dock Sales Programs and Sales Networking associations Manages special projects, including but not limited to:
    • Periodic Price Increase Implementation Programs
    • Special reporting requirements of Customers.
    • Coordination of implementation of new technologies and systems.
    • Launching of new products.
    • Annual Golf Tournament and other Company special events
  • Oversees all sales software systems & communicates department needs to CTO.
  • Participates in definition of technology needs vis a vis the sales department as requested by senior management. Ensures that timely and objective feedback is given to the Technology Department in order to improve systems.
  • Manages sales staff regarding implementation & training in specified technologies and ensures that all sales personnel become proficient in same within timeframes established by senior management.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Requires a degree in Business (or comparable experience) plus 10 years+ of management-level experience in sales with a $20M+ corporation.
  • Requires a verifiable track record of outstanding performance in Sales Management and rep motivation.
  • Packaging and/or Grocery Industry background preferable.
  • Position requires some travel.
  • Requires ability to envision & focus on the big picture, define the details, and effectively assign responsibility to subordinate staff.
  • Proven leadership ability to influence, develop, and empower employees to achieve objectives with a team approach.
  • Requires financial planning & analysis experience and skills, including a proven ability to develop and effectively maintain adherence to a department-level budget.
  • Requires technology experience & skills and the ability to effectively implement new systems within this Department.
  • Must be organized, detail-oriented, and results-driven.
  • Requires excellent communication skills and the ability to build long-term, healthy relationships with customers as well as Company personnel.