Now Hiring - Pansy Homecare - Professional Services Business Development Specialist in Hartford, CT

Full description of the position

Pansy Homecare is celebrating 10 years of service in West Hartford, CT, and looking to add to our growing team. We are looking for a business development specialist who has a passion for helping others and developing lasting relationships in the community.

We pride ourselves on our unique approach to care and support, and have structured processes to help maintain a culture of Respect, Reliability, Resourcefulness, and Effective Communication.

We Care. We are emotionally invested and we will have your back!

Position Overview:

We are seeking a dynamic and results-driven business developer (marketer) to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to increase awareness of our homecare agency, attract new clients, and maintain strong relationships with referral sources and healthcare professionals. This position is salary plus commission.

Key Responsibilities:

• Develop Marketing Strategies: Create and execute comprehensive marketing plans to promote our agency, emphasizing the unique services.
• Outreach - Executing daily brand-building activity. Consistent visits, meetings, lunch and learning with current and potential referral partners to acquire new business and keep filling the sales funnel. Perform out-bound phone calls, emails, drop ins, and schedule in-person meetings to identify, engage and penetrate qualified referral source accounts.
• Community Engagement: Build and maintain relationships with local healthcare providers, hospitals, physicians, and community organizations to generate referrals and enhance our network.
• Digital Marketing: Utilize online platforms and social media to enhance our digital presence and engage with potential clients and their families.
• Event Coordination: Plan and execute events, both virtual and in-person, to showcase our agency, educate the community about our services, and foster connections with prospective clients and their families.
• Collaboration with operations team
• Market Research: Stay informed about industry trends, competitor activities, and demographic shifts to adapt marketing strategies accordingly.
• Revenue - Profitability of referral partnerships and clients.
• Data - Recording all data and activity into required software. (Tagging, emailing, notes, task, calendar, activity funnel management, POC)

Qualifications:

• Proven experience in healthcare marketing, preferably in the senior care or nursing home industry.
• Strong communication and interpersonal skills.
• Ability to build and maintain strong relationships
• Ability to work independently - self motivated and driven
• Proficient in digital marketing tools and platforms.
• Knowledge of healthcare regulations and compliance.

Employment Type: Salary

Benefits Offered:

• Profit Share
• 10-15 days of PTO
• Health Insurance

We are looking for a candidate who is interested in growing our business.

Join our team as the General Manager of our non-medical homecare agency and make a positive impact on the lives of our clients and caregivers. Apply today to lead a reliable, resourceful, and respectful team that believes in effective communication and is dedicated to providing compassionate and high-quality care and having some fun in the process... Together!

Job Type: Full-time

Pay: $60,000.00 - $74,000.00 per year

Benefits:

• 401(k)

Schedule:

• Monday to Friday

Experience:

• sales and marketing: 2 years (Required)

License/Certification:

• Driver's License (Required)

Work Location: On the road