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Content Marketing Specialist in Paterson, NJ

This job is no longer available from pdvWireless
Find similar jobs: Communications jobs near Paterson, NJ


Base Salary: At least $60,000
Total Comp: $40,000 to $60,000
Industry: Communications
Benifits: Yes
Customers: All
Car Allowance: No
Sales Cycle: salesCycle
Travel: No Travel
Location: New Jersey:, Paterson


Jul 05, 2017
pdvWIRELESS is a leading provider of mobile workforce management solutions and has now become the only nationwide licensee of spectrum focused on launching a state-of-the-art two-way radio network dedicated solely to serving businesses. A company led by wireless industry veterans; we have been providing world class wireless business solutions for over 10 years. Our customers range from small and medium size businesses to Fortune 500 companies. Our solutions and dispatch network significantly increase the productivity and efficiency of field-based workers leading to higher revenue and improved call center and dispatch operations.
Content Marketing Manager
The Content Marketing Manager is responsible for creating and delivering content that is meaningful to retain customers, grow subscribers and build partnerships. The Content Marketing Program Manager will collaborate with team members and external partners to develop and execute campaigns that demonstrate the value of pdvWIRELESS products and services. The Content Marketing Manager will drive the content development for areas such as digital, social, mobile, print, direct, and indirect. The person in this position will be a highly skilled writer, illustrator, storyteller and audience builder with the ability to capture the pdvWIRELESS voice and communicate the DispatchPlus value proposition.
As Content Marketing Manager you will plan and manage all stages of the creative production for digital and print marketing including: brainstorming, topic identification, calendar development, research, writing, design and layout, editing, proofreading, and production. In this role you will be accountable for all content marketing development aimed at driving traffic, engagement, and qualified leads to achieve new B2B sales and customer retention. The Content Marketing Manager collaborates with the Sales and Marketing team to generate a continuous stream of high-quality content ideas to be used for sales presentations, brochures, emails, web content, white papers, blogs and social posts. You will also be responsible for ensuring all external content maintains a high level of quality, features a consistent tone and style, and supports and reinforces key messages for given audience at each stage of the sales funnel.

To be successful in this role, you must have a Bachelors degree and 3-5 years of relevant marketing experience. Proven ability to write high-quality long-and short-form content & to adapt writing style to varying target audiences and content formats is needed for this role. Knowledge of content marketing metrics and reporting is also required. You will also have the ability to work independently and prioritize effectively and balance multiple, disparate work streams. Strategic thinkers, capable of handling complex issues, leading to thoughtful recommendations, action plans, and results are welcome to apply.
At pdvWIRELESS, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture. Those who, are self-directed learners and have the drive to make a difference